The customer’s perception is your reality
With our communications testing regimen, we eliminate the internal consensus phenomena, better known as the “shooting from the hip” model. Whether it’s a brand awareness campaign, a promotional offer, or a product positioning message, our testing process tells us what wows consumers and why. It’s a comprehensive set of measures and diagnostics that validate and improve the communication piece before investing in a launch. We focus on all aspects of persuasion and true "stopping power" from raw concept (copy only) to finished advertising - depending upon the phase of development the message is in these measures can be probed for further analysis to make a good communication platform great. Regardless of channel (TV, radio, print, online, or outdoor), we develop a learning plan to ensure your message set is fully optimized.
- Impact
- Appeal
- Believability
- Motivation
- Memorability
- Comprehension
- Distinctiveness
- Brand Alignment
- Purchase Intent/Call-to-Action
What we do...
We’ll not only test your communication vehicles to ensure market readiness, but we’ll make them better and more targeted. Our testing process is rigorous by design, because it's so easy to allow personal and subjective opinion to enter the “beauty contest.” We’ll help you stay on target and focused on winning in the market place. We’ll test the copy of unfinished ads or whole concepts from finished along with the creative elements. Regardless of media type: TV, radio, print, online, or outdoor our study methods will separate the early winners from the losers to eliminate wasted development time and cost.
Your competitive advantage...
Eliminating the “shooting from the hip” model is worth its weight in gold. So many companies get transfixed on the coolness factor while the real message and long-term strategy becomes muddled and lost. This process will enhance your communications and creative development process tenfold, at the detriment of your competition.