An ounce of strategy is worth a pound of tactics
What's the best way to market a small or medium sized business? The answer lies in adopting a practically‐researched, long‐term strategic approach to meeting customers’ needs that would ensure continued growth and development—yes, that would be terrific! However, our experience indicates that entrepreneurial firms don't take the long‐term approach. Instead, their marketing strategies often rely on crisis management, gut feelings, and actions designed to deal with immediate competitive pressures—we get it, this isn’t our first rodeo. In the absence of the usual suspects—time, budget, and personnel—you don’t have the same luxuries your larger Fortune 500 counterparts enjoy. With that understanding, our approach optimizes your limited resources by strictly offering the least resource intensive, but most pertinent marketing solutions, in a condensed, easy‐to-digest format you can run with.